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Pricing In A Competitive Market (4CE)

February 10, 2026 9:00 AM - 1:00 PM (EST)

Description

This course covers how an agent can learn to price properties in a competitive or changing market. The students are introduced to the concepts of appraisal versus a CMA, and the general descriptions of each, as well as the legal obligations that an agent has in Florida with respect to a CMA—when it can be done, what disclaimers apply, etc. With close to 60% of all agents, nationwide, having tenure of less than 5 years in the real estate business, many of them have not experienced what some call a ‘down’ market, and others call a ‘normal’ market.

Students will learn how to read supply and demand in a market, calculate absorption rate and critically evaluate what comparable data is still germane. The goal is to learn how to price property properly, to avoid carrying listings for a long time, and also to not disappoint property owners. 

Objectives: After taking this class students will be able to: 

• Define pricing, valuation, appraisals and CMA. 

• Define the three methods, or approaches, to value. 

• How Florida Statute 475.612 relates to valuation reports 

• Identify the challenges for pricing properties. 

• Know how to read a market. 

• Estimate supply and demand. 

• Calculate and apply the absorption rate. 

• Understand that the ‘market’ is actually comprised of several markets in a geographical area. 

• Understand why some price ranges will always be performing better than others. 

• Evaluate the market to value the property. 

• How “Day’s on Market” Can Affect Pricing and protect the Consumer by adhering to Article 1 of the Realtor® Code of Ethics.

Instructor: Caroline Boland

CANCELATION POLICY
A 48-HOUR written notice is needed to receive a refund of monies paid. A $15 cancelation fee and no refund for no-shows and short notice cancelations will be assessed.

ATTENDANCE POLICY

  • FREC requires a licensee to attend 90% of each of the classroom hours. Physical attendance is required for the duration of class.
  • Please allow adequate commute time. This policy is strictly enforced.
  • You are required to sign-in/sign-out to be recorded as having attended and to earn CE credit.
  • No exceptions will be made.

CLASSROOM ETIQUETTE 

  • ALL MATERIALS ARE COPYRIGHTED AND MAY NOT BE REPRODUCED IN ANY WAY. VIOLATORS WILL HAVE TO LEAVE CLASS AND WILL NOT RECEIVE CREDIT OR A REFUND.
  • Electronic notetaking is permitted on silent devices ONLY.
  • Cell phone use is permitted ONLY outside of classroom during designated breaks. Please be sure your cell phone is silenced and put away.

Breakfast Sponsored by Gulfside Mortgage begins at 8:45am

Time

Breakfast Sponsored by Gulfside Mortgage begins at 8:45am

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Contact Information

Name: Heidi Wood
Phone: 941-474-6664
Email: heidi@eabor.net
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